New products

CeraVe Hydrating Cleanser effectively cleanses and hydrates without disrupting the protective skin barrier. This non-foaming lotion, with 3 essential ceramides that healthy skin needs to help renew and maintain its natural protective barrier, and hyaluronic acid, gently removes dirt and oil while increasing skin hydration after just one use. 

• Cleanses and moisturizes the skin (face and body) without altering the protective barrier of the skin.
• Ideal for normal to dry skin
• Formula contains 3 essential ceramides that healthy skin needs to help renew and maintain its natural protective barrier, and hyaluronic acid.
• Ceramides and niacimide: to restore the skin's protective barrier
• Hyaluronic acid: to moisturize the skin
• The MVE technology allows a prolonged diffusion of the active ingredients for continuous hydration throughout the day.
• Fragrance-free formula does not dry out the skin and is ideal for sensitive skin.
• Developed with dermatologists
• Dry skin, facial cleansing, itchy skin, National Eczema Association accepted, psoriasis prone skin care
• Non-comedogenic.

Featuring a Marine & Botanical Complex to help reduce the appearance of dark circles, eye puffiness and brighten the entire eye area. Suitable for all skin types, this non-greasy, fast-absorbing, fragrance-free eye cream also contains three essential ceramides, hyaluronic acid and niacinamide, plus patented MVE Delivery Technology that releases a steady stream of moisture for skin nourishment around the clock.

• Ceramides: Essential for healthy skin, ceramides help restore and maintain the skin’s natural barrier
• Hyaluronic acid: This ingredient attracts hydration to the skin’s surface and helps the skin retain moisture
• Niacinamide: Helps the skin barrier and calms the skin

SULWHASOO Clarifying Mask 30ml

• A peel-off mask that removes dead skin cells and impurities for smoother skin. 
• Solomon’s Seal and Honey create perfect harmony to bring vitality to the skin. Finely ground Solomon’s Seal, the finest Honey, and Japanese Honeysuckle leaves skin clear and translucent that glows with the soft radiance of jade.
• Sulwhasoo Clarifying Mask provides a truly relaxing experience for the skin, with the calming scent of natural ingredients including Pine, Licorice, Cnidium Offcinale, and Angelica Acutiloba.

SULWHASOO Overnight Vitalizing Treatment Mask 30ml

• A nourishing treatment to reawaken skin's natural glow as you rest.
• This overnight treatment utilizes Walnut Extract to create an essential moisture layer on your skin, promoting optimal absorption of ingredients. White Mulberry Extract minimizes redness and irritation and Hyaluronic Acid promotes long-term hydration, restoring and revitalizing your skin overnight.

2020 Green Holidays Collection

• Enriched with shea butter, one of the most moisturizing plant ingredients around, this shower gel will keep your skin well-hydrated and soft throughout the day.
• It’s refreshing scent will keep energized from AM to PM

• Enhance your shower experience with this body wash that’s rich with vitamin E and delivers antioxidant protection while giving you skin-nourishing benefits.
• It’s floral scent will uplift your mood all day.

Want perfect and long-lasting coverage all day? This cushion foundation covers blemishes, redness, and irregular skin tone perfectly for up to 10 hours. It’s moisturizing too, strawberry extracts in it hydrates rough skin and helps even out a dull skin tone.

• Covering Effect - With the great application, it covers skin fatigueness
• Long Lasting - With light texture, it lasts longer than any others
• Moisturizer - For skin dryness
• Whitening + Anti Aging + UV Protection - Functionality of making your skin healthy

• Soft powder texture
• Glittering color make your skin healthy and looking prominent
• Amplify cheekbones and create the illusion of sculpted features with this blush.
• Soft, light consistency.
• Light even hours after application.
• Applicator brush with slanted tip in pony hair.

Do you have short lashes that point downwards? Don’t fret, Privia U Gorgeous Long Lash & Curling Mascara is your answer! Its peanut-shaped wand contains bristles that offer a precise and flawless application that lets you get long lashes in just a few coats.

SUPER POWERFUL WATERPROOF
Powerful waterproof function protects your eyelash from sweat and water splashes, so you can freely use it in a pool without worries.

PEELING-LIKE CLEANSING
Protects eyelashes from sweat and water with fiber texture, and offers peeling-like cleansing when cleansing with lukewarm water.

• MUST HAVE ITEM - Due to strong waterproof effect, it does not leave the smudges from sweat or water and can be used even while swimming. When playing in the water, it is essential item.
• EASY CLEANSING - Special formula with fiber allows it to be waterproof, but it peels off mildly while cleansing. 
• CREATING RICH VOLUME - Dense bullet-type brush elevates lashes from roots till the ends, creating thick and fluffy lashes.
• UNIQUE DESIGN - It is a product that has a conspicuous smooth design and a comfortable grip.

• Maintain skin’s vitality and elasticity with Privia U Oriental Revitalizing Gold Skin.
• Infused with 24K pure gold, this will activate the skin’s metabolism process and improve its circulation.

BENEFITS

• Moist Feeling - Wrinkle improvement function with refreshing feeling helps to relax and converge skin!  Firm and shiny skin!
• Elastic Skin Texture - Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin!
• Wrinkle-free Compact Skin - Wrinkle-free functional product that helps to reduce wrinkles by acting on fine wrinkles on the whole face
• High Nutrient + High Moisturizing
• Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisture skin!

• Wrinkle improvement function with refreshing feeling helps to relax and converge skin 
• Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin
• Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisturize skin

• Wrinkle improvement function with refreshing feeling helps to relax and converge skin
• Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin
• Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisturize skin

Get the best in anti-aging skincare with Privia U Oriental Revitalizing Gold Cream EX8 that’s infused with 24K pure gold and 8 botanical ingredients. It provides moisture and nourishment to easily tired and sagging skin for a healthy and elastic complexion. What you’ll get: skin detoxification, improvement in blood circulation, and enhanced nutrition absorption. See wrinkles reduced and supple skin overall!

BENEFITS

Moist feeling
Wrinkle improvement function with refreshing feeling helps to relax and converge skin! Firm and shiny skin!

Elastic Skin Texture
Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin!

Wrinkle-free compact skin
Wrinkle-free functional product that helps to reduce wrinkles by acting on fine wrinkles on the whole face

High Nutrient + High Moisturizing
Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisture skin!

Get 12-hour and SPF50+/PA+++ UVA/UVB sun protection and makeup base all in one with Privia U Classic V-Face Sun Cream. Its light finish gives your complexion a boost and will not cake throughout the day.

UV Protection
SPF50PA +++

Sunscreen with Moisturizing
Moist when first applying, soft after applying without stickiness

A three-component mask based on swallow's nest extract. It effectively fights acne breakouts, provides complete nutrition and hydration of the skin, gently brightens, makes it tender, smooth and radiant.

Miracle Pores and Sebum Birds Nest Mask contains the following natural ingredients:

• Swallow's nest extract - renews cells, fills them with strength, removes pigmentation, maintains the necessary hydration of the skin.
• Amino acids - help to prolong the youthfulness of the skin, fill every cell of the skin with life-giving moisture.
• Hyaluronic acid - normalizes water balance, makes the skin softer, accelerates recovery and fights any inflammation. Hyaluronic acid helps maintain youthfulness.
• Bamboo extract - intensively nourishes the skin, fills it with life-giving moisture, restores elasticity and has a pronounced mattifying effect.
• Aloe extract - improves metabolism, delicately cleanses and nourishes the skin, smoothes wrinkles, heals cracks and relieves inflammation.

• The product helps to supply moisture to the skin conveniently while sleeping and helps with skin recovery.
• It provides you with the essential nutrients for your skin during the sleeping time, so you can easily manage your skin.
• Privia Miracle Whitening Aqua Cream sticks tightly to the skin as soon as it touches the skin with its high quality and sticky viscosity.