Beauty Under S$50

• Soft powder texture
• Glittering color make your skin healthy and looking prominent
• Amplify cheekbones and create the illusion of sculpted features with this blush.
• Soft, light consistency.
• Light even hours after application.
• Applicator brush with slanted tip in pony hair.

Do you have short lashes that point downwards? Don’t fret, Privia U Gorgeous Long Lash & Curling Mascara is your answer! Its peanut-shaped wand contains bristles that offer a precise and flawless application that lets you get long lashes in just a few coats.

SUPER POWERFUL WATERPROOF
Powerful waterproof function protects your eyelash from sweat and water splashes, so you can freely use it in a pool without worries.

PEELING-LIKE CLEANSING
Protects eyelashes from sweat and water with fiber texture, and offers peeling-like cleansing when cleansing with lukewarm water.

A PEANUT-TYPE BRUSH
Cute peanut-type brush to lift your droopy eyes and give you long lashes. You will have totally different look with transformed eyelashes.

• MUST HAVE ITEM - Due to strong waterproof effect, it does not leave the smudges from sweat or water and can be used even while swimming. When playing in the water, it is essential item.
• EASY CLEANSING - Special formula with fiber allows it to be waterproof, but it peels off mildly while cleansing. 
• CREATING RICH VOLUME - Dense bullet-type brush elevates lashes from roots till the ends, creating thick and fluffy lashes.
• UNIQUE DESIGN - It is a product that has a conspicuous smooth design and a comfortable grip.

Made with hydrolysed collagen, expect Privia U Collagen Blemish Balm to deliver hydration and give you a soft, supple, and smooth finish. Containing snail mucus and rice filtrate, your skin will be moisturised with a natural tone.

Your skin is the first to show signs of aging so hard work needs to be done there before anywhere else on the face. Privia U Intense Anti Wrinkle Eye Serum is made of hyaluronic acid and Trehalose+ to improve the skin’s moisture barrier, prevent dryness, and maintain optimal hydration levels. Niacinamide and licorice powder in it also effectively enhance skin’s elasticity and improve overall health under your eyes. Expect more rejuvenated, younger and healthier results!

• Maintain skin’s vitality and elasticity with Privia U Oriental Revitalizing Gold Skin.
• Infused with 24K pure gold, this will activate the skin’s metabolism process and improve its circulation.

BENEFITS

• Moist Feeling - Wrinkle improvement function with refreshing feeling helps to relax and converge skin!  Firm and shiny skin!
• Elastic Skin Texture - Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin!
• Wrinkle-free Compact Skin - Wrinkle-free functional product that helps to reduce wrinkles by acting on fine wrinkles on the whole face
• High Nutrient + High Moisturizing
• Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisture skin!

• Wrinkle improvement function with refreshing feeling helps to relax and converge skin 
• Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin
• Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisturize skin

Get the best in anti-aging skincare with Privia U Oriental Revitalizing Gold Cream EX8 that’s infused with 24K pure gold and 8 botanical ingredients. It provides moisture and nourishment to easily tired and sagging skin for a healthy and elastic complexion. What you’ll get: skin detoxification, improvement in blood circulation, and enhanced nutrition absorption. See wrinkles reduced and supple skin overall!

BENEFITS

Moist feeling
Wrinkle improvement function with refreshing feeling helps to relax and converge skin! Firm and shiny skin!

Elastic Skin Texture
Provides moisture and nourishment to easily tired, sagging skin for healthy and elastic skin!

Wrinkle-free compact skin
Wrinkle-free functional product that helps to reduce wrinkles by acting on fine wrinkles on the whole face

High Nutrient + High Moisturizing
Helps to maintain vitality and elasticity, high nutrition and moisturizing effect to moisture skin!

Get 12-hour and SPF50+/PA+++ UVA/UVB sun protection and makeup base all in one with Privia U Classic V-Face Sun Cream. Its light finish gives your complexion a boost and will not cake throughout the day.

UV Protection
SPF50PA +++

Sunscreen with Moisturizing
Moist when first applying, soft after applying without stickiness

Makeup-Base Functions
Waterproof effect which is strong to sweat and water.
Protecting skin from ultraviolet rays for all seasons.
Light texture with soft finish.

Various factors contained Lemon Extract and Sea bird's nest extract make your tired and sensitive skin smooth and radiant.

The soothing blend of honey and sea bird’s nest extract works to make your tired and
sensitive skin smooth and radiant. Use two to three times a week for healthy and moist skin.

A three-component mask based on swallow's nest extract. It effectively fights acne breakouts, provides complete nutrition and hydration of the skin, gently brightens, makes it tender, smooth and radiant.

Miracle Pores and Sebum Birds Nest Mask contains the following natural ingredients:

• Swallow's nest extract - renews cells, fills them with strength, removes pigmentation, maintains the necessary hydration of the skin.
• Amino acids - help to prolong the youthfulness of the skin, fill every cell of the skin with life-giving moisture.
• Hyaluronic acid - normalizes water balance, makes the skin softer, accelerates recovery and fights any inflammation. Hyaluronic acid helps maintain youthfulness.
• Bamboo extract - intensively nourishes the skin, fills it with life-giving moisture, restores elasticity and has a pronounced mattifying effect.
• Aloe extract - improves metabolism, delicately cleanses and nourishes the skin, smoothes wrinkles, heals cracks and relieves inflammation.

Boost your skin’s natural glow with the power of sea bird’s nest. This is made with
galactomyces fermentation filtrate and sea bird’s nest extract to deliver anti-ageing and skin-nourishing benefits to the skin.

• The product helps to supply moisture to the skin conveniently while sleeping and helps with skin recovery.
• It provides you with the essential nutrients for your skin during the sleeping time, so you can easily manage your skin.
• Privia Miracle Whitening Aqua Cream sticks tightly to the skin as soon as it touches the skin with its high quality and sticky viscosity.

Enhance the first step of your cleansing routine with Privia U Miracle Yeast Cleansing Foam. It’s formulated with protein and vitamin B-rich fermented rice to nourish the skin while diminishing built-up dirt and makeup. The makgeolli or rice wine from fermentation works to refresh the skin. The rich foam produced when lathering removes sebum accumulation and gives you a healthy and brighter complexion!

• Extremely beautiful 3 color bars, super smooth texture and long lasting color, especially extremely light lips like no lipstick.
• This is the line of matte lipsticks with the most special texture that the company has ever released.
• With an innovative matte lipstick that doesn't dry out like a traditional matte lipstick, but still has a certain softness that brings a comfortable feeling to the lips, trendy morning. 
• Besides the glitter color palette and smooth lip gloss, this lipstick line is also appreciated for its good color grip ability and long-lasting coloration

To dissolve every last trace of makeup and dirt while nourishing skin, look no further than Dear Klairs Gentle Black Deep Cleansing Oil. A joy to use, it whisks away all traces of the day without stripping, respecting your skin’s moisture barrier to leave it glowing as well as clean.

What it does:
A delicate and powerful cleanser, Dear Klairs Gentle Black Deep Cleansing Oil works hard to remove the ‘nasties’ that can clog pores and cause breakouts – makeup, oil, and other impurities. Boasting a gentle yet hard-working formula, this oil fortifies skin barrier with the help of Black sesame seed oil. Further boosted by Black currant extract, its antioxidants properties balance and brighten while also diffusing the look of lines, wrinkles and other tell-tale signs of aging. Finally, Black bean extract revitalizes and provides long-lasting hydration to dispel signs of dullness and dryness.

Working in synergy with naturally derived extracts, this is perfect for those seeking swift, gentle cleansing and effortlessly makeup removal.

Developed for those whose skin suffers from redness, blotchiness, extreme dryness and irritation, Dear Klairs Midnight Blue Calming Cream ‘train’ sensitive skin to become less reactive and re-establishes equilibrium, to leave your face smooth, calm and contented.

What it does:
Dear Klairs Midnight Blue Calming Cream is an ultra-nourishing blend of soothing and protective ingredients. Rich in Guaiazulene (an extract from chamomile oil), this cream is serious in quelling skin inflammation, minimizing redness and diminishing discomfort.

With an easily absorbable and non-greasy formula, Shea butter replenishes lost moisture and restores skin’s equilibrium. Enhanced further by Centella Asiatica extract, it fortifies the skin’s lipid barrier to keep the ‘good stuff’ in while providing protection from the everyday environmental onslaught for a younger, long-lasting glow. Blue in color and lightweight in texture, this skin-savior formula is a fail-safe treatment for those with temperamental complexions.

Uniquely formulated with a blend of calming and conditioning ingredients, Dear Klairs Rich Moist Soothing Serum quickly alleviates signs of skin stress — reducing inflammation and restoring equilibrium to the complexion.

What it does:
Dear Klairs Rich Moist Soothing Serum is the ultimate calming treatment for a parched, stressed skin– brimming with nourishing and hydrating ingredients that your skin will drink up. A treat for all skin types in need of attention, this is a daily remedy — dispelling dryness and restoring luminosity. Alcohol-free, the nourishing formula contains Hyaluronic acid that attracts and holds moisture throughout the day for a visibly brightened, plump and even result. Lotus flower extract that is rich in vitamin C naturally brightens skin, provides sebum regulation, reduces the appearance of pores and prevent pigmentation. Further boosted by Licorice root extract, it instantly quells itchiness or discomfort and combats inflammation for a calm and contented skin.

This vegan-friendly formula is great for all skin types.

Make your skin look lit from within with Dear Klairs Freshly Juiced Vitamin E Mask. A transformative treat for lackluster complexions, this incredible mask is rich in vitamin E that instantly boosts radiance, leaving you with a clearer complexion and an unbelievable, youthful glow.

A delicate and refreshing toner, Dear Klairs Supple Preparation Facial Toner does it all from restoring pH balance to eliminating dulling skin cells without provoking irritation, leaving your complexion revitalized, hydrated and luminous.

What it does:
Dear Klairs Supple Preparation Facial Toner is the best way to prep your skin. Uniting a potent and powerful ingredients that brightens, tones and conditions your skin after cleansing. Infused with Centella Asiatica extract, this toner quickly (and gently) counteracts dullness and leaves your skin beautifully luminous. Rich in antioxidants, this formula effectively helps skin to fight against the aging effects of free radicals while calming redness, irritation and promoting healing for a stronger skin barrier. Hyaluronic acid then refreshes your face and enlivens your make-up throughout the course of the day. Finally, Phyto-Oligo supercharges the formula with long-lasting moisture.

Containing an impeccable blend of soothing and prized ingredients, this is all you need to bring dulled, dehydrated skin back from the brink. Suitable for all skin types, this non-greasy finish grants a dewy, luminous radiance without compromising your skin’s delicate balance.