Experience Time-Honoured Beauty Rituals with Fresh Cosmetics

Experience Time-Honoured Beauty Rituals with Fresh Cosmetics

With a bar of soap (yes, literally), Fresh Cosmetics was born when founders Lev Glazman and Alina Roytberg created the perfect gift — a set of iconic soaps wrapped in artisanal paper, tied with a delicate wire, and topped with a semi-precious stone. Today, Fresh has grown into a cult-favourite brand that incorporates the finest and most natural ingredients such as brown sugar, black tea and florals with traditional beauty rituals to give women a sensorial experience that is both effective and indulgent. Renowned for its authenticity, craftsmanship and clean aesthetic, these best-selling classics from Fresh Cosmetics will upscale your skincare essentials:FRESH Sugar Lip Treatment Advanced Therapy

You have to treat your lips the same way you treat your eyes. For these delicate areas, you need ingredients that not only smooth, but also prevent. With this in mind, the founders blended Sea Fennel to smooth fine lines and wrinkles around the lip, and antioxidant-rich Orange extracts to protect the lips. Results? An ultra-nourishing lip treatment that is proven to significantly boost and enhance moisture, and improve the definition of the lip area.

$37 (was $39), VIIMART.comFRESH Soy Face Cleanser

We’re #SoyObesessed with this! Skip the makeup remover this expert cleansing formula that has a special place in our hearts. Featuring an extra-gentle gel cleanser that instantly whisks away everyday impurities and makeup (including mascara) without stripping the skin of essential moisture, the multi-tasking formula also works to tone, soothe, and soften the skin for a radiant, healthy-looking complexion.

$59 (was $63), VIIMART.comFRESH Rose Deep Hydration Facial Toner

Much like diving your skin into a pool of refreshing water, this alcohol-free toner is made up of ingredients that prime your skin with benefits of deep hydration, softening, smoothing and refining of pores. Infused with real rose petals, the gentle formula cleanses the skin, helping to clear it of impurities, while leaving it refreshed and prepped to receive the full benefits of the skincare ritual to follow.

$65 (was $69), VIIMART.comFRESH Vitamin Nectar Vibrancy-Boosting Face Mask

Get glowing skin instantly! Powered by a vitamin fruit complex that features a concentrated citrus fruit blend of crushed oranges, lemons, and clementines, this highly innovative mask gently refines the appearance of skin to soften, smooth, and improve clarity. Its potent formulation of vitamin C, vitamin E, and vitamin B5 reveals an incredibly vibrant, healthy-looking complexion in as little as one use.

$89 (was $95), VIIMART.comFRESH Black Tea Firming Overnight Mask

Lifting your night beauty ritual to new heights, this sleeping mask works in synch with the skin’s natural nighttime recovery process and acts like a corset for your complexion, giving you a lifted, firmer look by morning. A proprietary complex of black tea ferment, blackberry leaves and lychee seeds are further proven to inhibit damaging free radicals and helps improve the appearance of skin elasticity.

$136 (was $144), VIIMART.com


Once a small shop but now a beauty powerhouse with a renowned global reputation, Fresh is pure beauty. The fusion of effective, natural ingredients, time-honored rituals and modern science offers a sensorial experience with undeniable results like none other. Discover Fresh’s rich textures and addictive scents at VIIMART today!